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Added: Riannon Nall - Date: 28.11.2021 20:58 - Views: 49587 - Clicks: 5609

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On-line games have been a highly profitable e-commerce application in recent years. The market value of on-line games is increasing markedly and of players is rapidly growing. The reasons that people play on-line games is an important area of research. This study views on-line games as entertainment technology. However, while most past studies have focused on task-oriented technology, predictors of entertainment-oriented technology adoption have seldom been addressed.

The proposed model was empirically evaluated using survey data collected from users about their perceptions of on-line games. The implications of this study are discussed.

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His research interests include management information systems and electronic commerce. His research interests are in electronic commerce, knowledge management, and management information systems. He also works as a TV host and is a consultant for many organizations in Taiwan. View PDF. Access through your institution Purchase PDF. Add to Mendeley Share.

Abstract On-line games have been a highly profitable e-commerce application in recent years. Keywords On-line game.

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